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12-7 P.M. Each Day
Freedom Way at The Banks

Open to All Ages

Official Taylor Swift | The Eras Tour Merchandise Trailer
Food trucks and beverage booths
Friendship bracelet-making station
Hair braiding station presented by the Queen Bee Half Marathon
Glitter makeup station
Phone charging stations presented by altafiber

Specials at The Banks

AC Marriott at The Banks

AC Upper Deck Friday and Saturday opening at 1pm, all ages welcome.

Special Taylor-themed cocktails, plus Taylor Swift photo moments throughout the hotel with photo cut outs and décor. 

Hotel guests will get a special in room Taylor Swift-themed amenity regardless of if they are going to the concert

Frost Factory

$1.50 off a drink DORA size with ticket for concert 

Two themed cocktails at the outdoor bar (Lavender Haze and Saturn and Back)

Nonalocholic slushies and drinks available for those 21 and under.

Outdoor bar will offer water, pop, Gatorade, seltzers and signature cocktails. 

Watch for social media for giveaways 

Killer Queen

Specialty drinks inside and outside for the DORA District

10 p.m.-2 a.m.
DJ Diamond
10 p.m.-2 a.m.
DJ Simo

Taylor-themed specials include:

Lavender Haze ($10)
(Empress gin and lemonade. Garnished with an edible flower),

Lover ($12)
(Prosecco and edible glitter. Garnished with cotton candy)

Midnight Rain shot ($7)
(El Jimador Reposado Tequila, blue curaçao, house fruit punch, and edible glitter.) 

Moerlein Lager House

Specialty themed drinks and Taylor Karaoke Sing-a-Long for the Eras Tour pair perfectly with great vibes, great menu and prizes at the Moerlein Lager.

Moerlein’s Casa De Borrocho Street Taco and Pizza stands will be open for the event. The hours for the food stands will be
Thursday and Friday
3-10 p.m.
Noon-10 p.m.

Outdoor beer garden seating is “First Come Self-Serve.”

Moerlein Lager House is an all-ages venue.

The Stretch

Specialty drinks inside and outside for the DORA District

10 p.m.-2 a.m.
DJ Diamond
10 p.m.-2 a.m.  

Taylor-themed specials include:
Lavender Haze ($10)
(Empress gin and lemonade)

Lemon Drops on My Guitar ($6.50)
(Smirnoff Citrus Vodka, triple sec, lemonade, and edible glitter),

Meet Me at Midnight ($6.50)
(Georgi Grape Vodka, blue curaçao, cranberry, and edible glitter). 

Taste of Belgium

Regular hours and menu with a few additional TSwift beverages. All ages welcome.

Lavender Haze
(Empress Gin, floral, bright)

Cruel Summer
(Empress Gin, tropical)

Wildest Dreams
(“Mock-tail” floral, crisp, lavender lemonade)

Tin Roof

Regular hours Friday, opening at 10:45am Saturday

Bar is 21 and up once the Reds game starts. 

Dora walk-up bar and beer tub on the patio 

4 p.m.
DJ Kombat T. Swift inspired set. 
Party Down

2 p.m.
DJ Kombat
5 p.m.
Bill & Kara
9:30 p.m.

Three Taylor-inspired cocktails from High Bank Distillery.

Jefferson Social

Dora walk-up bar and beer tub on the patio.

The patio grill will be open. The main inside kitchen will be closed.

Taylor Swift themed drinks will be available.

Friday and Saturday
DJ Maximus, DJ JU & DJ Forerunner will be spinning starting at 2pm.

Venue is 21+

The Escape Game

Receive a 10% discount for games played from Friday through Monday (6/30 – 7/3)! 

Use code

Red Leprechaun

Jon Jon from Kiss 107 will be broadcasting live in front of the future home of Red Leprechaun Irish Pub at The Banks Friday and Saturday 2pm-7pm

Stop by for your chance to win one of five $107 gift cards to Cincinnati’s newest food, drink and party destination, Red Leprechaun. Witness the live radio event leading up to the biggest concert Cincinnati has seen in years. 

Red Leprechaun is just steps away from Paycor stadium and will be tossing out gift cards & 107 limited edition KARMA Red Leprechaun t-shirts. Grab a DORA drink and stop by to take a peek at one of the newest entertainment destinations in the city.


Featured Fishbowl Friday & Saturday ONLY
“Karma Fishbowl”

7:30-9:30 p.m.
Swifty Bingo
Win Gift cards, T-Shirts & more. All Taylor music videos 7:30-9:30pm

(Doors open 12pm)
12-1 p.m.
Taylor Brunch
“We’re feelin 22% off” (between 12-1pm)

Mimosa & Bloody Mary Fishbowls

1 Hour Taylor Swift Music Video Mix

1pm-5 p.m.
Live Music

5-9 p.m.
Live music with Michael Paulik

9 p.m.-2 a.m.
Dj Set by Fuseamania

(11:30am Doors Open)
2-4 p.m.
Swifty Bingo
Win Gift cards, T-Shirts & more. All Taylor music videos 2-4pm

4 p.m.-2 a.m.
Dj Steve The Greek & Friends

E+O Kitchen

E+O will feature the lavender haze cocktail and the cali love sushi roll with purple rice.

E+O will also be in the “lavender” theme with purple lights, flowers, and other fun purple accents, as well as a selfie wall!

E+O will be 21+ after 9pm Friday & Saturday

Frequently Asked Questions



  • No advance parking sales through Paycor Stadium (Reds game at 5:10 p.m.)
  • Central Riverfront Garage (CRG), East Garage, Broadway lot and lot E will open at 9:30 a.m. for parking sales and for Reds parking pass holders
  • 1 p.m. – Lots A, B & D will open for parking sales
  • 2 p.m. – UE Garage opened for UE parking pass holders only (no parking sales)


  • Advance parking sales through Paycor Stadium available on
    • Only available in CRG
  • CRG, East Garage, Broadway lot and lot E will open at 8:30 a.m. for parking sales and for Reds parking pass holders
  • 1 p.m. – Lots A, B & D will open for parking pass holders only

Park & Ride

  • TANK will provide bus service from Northern Kentucky University to the Riverfront Transit Center. For more information, visit the website.
  • Drivers can park in Lots K, L, M, P and Y on NKU’s Campus

Ride Share

  • Dedicated Ride Share pick-up/drop-off lot will be Hilltop North located west of Paycor Stadium along Mehring Way (look for signage)

Family/Friend Drop off/Pick up

  • Family members and friends dropping off ticket holders are strongly encouraged to park at the CRG and enjoy the festivities along The Banks until the show is over and take your family member/friend back home.
  • Alternate options for drop off include:
  • The south curb lane heading eastbound on Mehring Way between West Pete Rose Way and Central Avenue.
  • The north curb lane on Second Street between Elm Street and Walnut Street.

ADA Drop off/Pick up

  • Prior to the concert, ADA guests can be dropped off at the curb cut-out along Central Ave. between West Pete Rose Way and Mehring Way.
  • ADA guests can be picked-up at the corner of Race St. and Freedom Way, just outside E + O Kitchen.

Mobile Ticketing

  • Prior to the show, please add your mobile tickets to your digital wallet to facilitate a seamless and fast entry to Paycor Stadium.

Clear Bag Policy

Prohibited Items

Gates Opening

  • Gates open at 4:30 p.m. on both days
  • Taylor Swift | The Eras Tour VIP early entry will be at 3:30 p.m. at Gate E
  • Non-ticketed fans will not be permitted onto the Paycor Stadium Plaza
  • All guests with floor tickets MUST enter Gate E. All other gates will turn them away.


  • Connect to FreeJungleWifi when you arrive at Paycor Stadium


  • Paycor Stadium is 100% cashless
  • To convert your cash to a card, please visit one of two kiosks at section 122 or section 149.


  • A merchandise shop will open on Thursday morning on Race Street south of Freedom Way next to the Andrew J. Brady Music Center
  • The shop will be open Thursday, Friday and Saturday – times are TBD
  • There will be several points of sale for merchandise inside of Paycor Stadium for both shows.

Tech Tips for Swifties and Parents Presented by altafiber

  • Be sure your phone is charged.
  • Bring an additional battery power bank if available.
  • Location services – be sure you and your parent have activated location services on your phone to keep track of each other.
  • Air Tag: have your child carry an Air Tag or other location device in case their phone dies (You can also put one in your car if you park in unfamiliar places to help you locate your vehicle).
  • altafiber will provide charging stations Friday and Saturday from 12-7 at Swiftinnati Taygate at The Banks