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The Banks Cincy

News and Press

Let’s skip the buzzwords and say it straight- putting UC programs on riverfront is smart

I don’t like the word “synergy.” I think it belongs in a sealed box, along with “paradigm” and “iteration” and “bandwidth” (unless you’re actually referring to data). These are words for people who can’t think of real words but want to sound smart just the same. (I also don’t like “data,” but that’s a different story.)

But today I’m one of those people. I’m sorry. I can’t think of a better word when it comes to the possibility of the moving some of its programs to the Banks riverfront development. Synergy pretty much nails it.